The 7 Deadly Sins of Email Subject Lines
The subject line is the first thing your email recipient sees, and it’s often the deciding factor in whether or not they open it. So it’s important to make sure your subject lines are clear, concise, and attention-grabbing. Here are 7 deadly sins of email subject lines that you should avoid: **1. ** Too long. Email subject lines should be no more than 70 characters long, according to a study by HubSpot. Longer subject lines are more likely to be cut off in email clients, which means your recipient may not even see them. **2. ** Misleading. Don’t use subject lines that are misleading or deceptive. If your subject line promises something that the email doesn’t deliver, your recipient will be disappointed and less likely to open your future emails. **3. ** Generic. Generic subject lines are like white noise.
They don’t stand out from
The crowd, and they’re unlikely to get your email opened. Instead, use specific, descriptive subject lines that give your recipient a clear idea of what the email is about. **4. ** Spammy. Spammy subject lines are full of exclamation points, all caps, and other attention-grabbing words. They’re also likely to be filled with promises of free gifts or money. These types of subject lines are more likely to end up in your recipient’s spam folder. **5. ** Personalized but not relevant. Personalizing your subject lines is a great way to increase open rates. But if your personalization is not relevant to the content of the email, it will actually have the opposite effect. For example, if you address your recipient by name but the email is about a product that they’re not interested in, they’re more likely to delete the email without even opening it. **6. ** Not actionable. Your subject line should tell your recipient what to do next. For example, if you’re sending an email with a sale, your subject line should say something like “20% off today only!” or “Don’t miss our summer sale!” **7. ** Not tested.
The best way to know if your subject
Lines are effective is to test them. Send out different versions of the same email with different subject lines and see which one gets the highest open rate. By avoiding these 7 deadly sins, you can write email subject lines that are clear, concise, and attention-grabbing. This will help you increase your open rates and get more people to read your emails. Here are some additional tips for writing great email subject lines: Use keywords that your recipient is likely to search for. Use numbers to create a sense of urgency. Use humor to make your subject line stand out. Keep your subject line consistent with the content of your email. Use A/B testing to see which subject lines perform best. By following these tips, you can write email subject lines that will help you get more opens and clicks.