Articles is slowly increasing . A while ago, IsItWP noticed that between 2014 and 2018, the average length of blog posts increased by 42%, from 800 to 1,150 words.And this trend has not stopped.Research conducted by Hubspot revealed that the most popular contents were those that had an average reading time of 7 minutes .post length and read time
Since the average reading speed of native English-speaking adults is around 300 words per minute, they deduced that the ideal blog post length is around 2,100 words .But HubSpot didn’t stop there. By looking at their blog articles they discovered that the most popular and best positioned articles had between 2,250 and 2,500 words .So does that mean that all articles must be between 2,250 and 2,500 words? Absolutely not.The best advice I can give you is to not focus exclusively on the number of words and create articles that are necessarily very long.If you feel you’ve covered the subject sufficiently in 800 or 1,000 words, then that’s fine.
As Aja Frost , Head of Content SEO at HubSpot also rightly put it
Longer content is generally easier to categorize. But, unless you publish hundreds of articles under 100 words, you won’t be harmed for shorter content.
Go beyond search intent
Go beyond search intent
More than the length of a single post, to Norway Phone Number List create an effective article there is one other thing that you need to pay special attention to, and that is the architecture of the article .
Very often, in fact, it is thought that in this jungle of information in which we are used to living, people have such a low attention span that the shortest contents that immediately offer an answer to the question are also the most appreciated.
And in some ways it is true
But it is also true that blogs are not books . Few people land on a blog article and read it in order from first word to last.
Instead, it’s easier for people to visually scan the page , look for the information they want by scrolling up and down, jumping from one paragraph to another.
That’s why you need to make sure people can quickly find what they’re looking for no matter how many words you type.
Let’s take a practical example. Let’s take this SMS List article that I’m writing into analysis.
To help my readers quickly find the information they are looking for, I use 3 methods :
a clickable index right at the top of the article, allowing people to jump straight to the section they like
clickable index
“strategic” bolds . Each sentence carries the key element of the sentence itself in bold. Try reading only the bolds of this article: you will realize that you have understood the meaning of the entire post even without having read every word of it
featured titles . Paragraph titles are visually larger so people scroll down the page to stop on the topic they’re looking for.
But there’s another reason I believe that longer articles are better for readers, too, and it’s always related to search intent.
