Advertising has always been at the heart of everything we do. Whether it’s checking email. Watching tv or reading the newspaper. In the digital age. Advertising has mov heavily into electronic territory. Such as email ads. Google search ads. And facebook ads . Whatever the type of advertising. Its goal is ultimately to build a larger customer base. But while some ads are more for nurturing customer relationships. Others are made for a quick return on investment (roi). As is the case with direct response marketing . This form of advertising is popular on social mia and websites.
Screenshot from nerdfitness
Which can easily capture someone’s attention for Africa Email List a quick click and conversion. What is direct response marketing? Screenshot from nerdfitness. com unlike forms of advertising that focus on building brand awareness. Direct response marketing seeks immiate action in response to advertising. In other words. A direct answer . Direct response marketing can take many forms. Such as a social mia ad. A radio ad.
Calls its free tools
Or a text ad. But they all have the same goal. Which is to get people to sign up or buy right away. It’s important to note that direct response marketing isn’t always about money. For example. A pop-up offer on a website that promises a free SMS List pdf download in exchange for an email address is a form of direct response marketing. The marketer gets another email address for an email list. And they can use that email address to build a relationship with the customer and market to them . Nerdfitness.com . For example. Calls its free tools. Downloadable guides. And other valuable resources to entice visitors to sign up for a newsletter.
