Productivity As the name suggests, Marketing Automation automates frequent actions that, without it, would be done manually. This ends up facilitating mass communication with different groups of leads and customers, multiplying sales opportunities without wasting time or money . 2. Personalization And since, with Marketing Automation , it is possible to identify different lead profiles using specific data (such as interests, profession and location), it also opens up space for personalizing messages that generate greater engagement and guide them through the sales funnel.
Which proposals it can make without
Buying journey: complete guide to creating your buyer persona 3. Lead Scoring Lead Scoring assigns points to estimate the quality and interest of each lead in its base, making it possible to personalize communication even more Latest database assertively, in addition to a much more advanc agreement between marketing and sales, regarding the right time to stop automation and transfer responsibility to a human to complete the sale.
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Reports Once Marketing Automation is implement, it becomes faster to gather concise information about strategy performance and lead and customer behavior . Tip: How to sell more with Inbound Marketing? What is RD Station Marketing? If you don’t know RD Station, it is the biggest and best Marketing and Sales platform in Latin America — from a company that, until recently, was call Resultados Digitais —, purchas in 2021 by Totvs for R$1.86 billion. RD Station Marketing is RD’s marketing SMS List automation tool , which has more than 40 thousand companies using its solutions and, in this ecosystem, there are more than 1900 partner agencies.
