Japan and south korea the domestic conditions in these countries are relatively mature and the costs in all aspects are extremely high. In particular. The purchase cost has even reach tens of millions. In addition to these three popular countries. You can consider curving the curve to save the country: emerging markets such as latin america and southeast asia. Although the willingness to pay may not be comparable to mature markets. The population and economy are continuing to grow. Which will also bring more dividends. And actual data does show that the combin revenue share of the unit states. Japan and south korea has been.
Declining year by year in recent years
And the revenue share of latin america and southeast asia has shown an increasing trend players in the european market are relatively mature and have relatively high requirements for product production Indonesia Email List quality. It is relatively high. But it also has the strength and is more willing to spend money. According to the china game industry report from january to june . The gap between the revenue share of regions such as germany and the unit kingdom and south korea is gradually closing. Proportion of revenue in key overseas regions for gaming overseas deepen localization cooperation when it comes to localization. The first thing that comes to mind may be the translation issue. Unlike in china.
And help the brand develop sustainably
A country overseas may use multiple languages. It is necessary to investigate the languages us by the target customer group in advance and then perform localization translation in SMS List addition to basic localization translation issues in addition. The user habits of different customer groups in different countries should also be consider. For example. Users in southeast asia (excluding japan and south korea) are accustom to using whatsapp. While japan and south korea use line more. Reach the right customer groups through the right channels. Improve communication and marketing efficiency and increase user stickiness in addition. In terms of game placement types. You can also adapt to the culture and popular trends of different regions. Interact and communicate with players. Provide high-quality player services.