More social media shares
Another advantage of long form articles is that they manage to generate more engagement and more shares on social media and there is a lot of research to prove it.BuzzSumo , for example, analyzed 100 million articles and showed that long content (>3,000 words) got many more shares than shorter articles.buzzsumo articles length
QuickSprout also did similar research and found that articles with more than 1,500 words got an average of 68% more tweets and 22% more likes on Facebook.
Quicksprout post length and social media
3. Improve your ranking in search engine results
We have seen that longer articles are also important for our ranking since now.
This is because Google has a better understanding of the topic being covered and you can have a better chance of being ranked for not only the main keyword but various other long tail keywords as well .
Longer posts also generally get more backlinks and this is another important factor in search engine rankings.
To position yourself well and get good Qatar Phone Numbers List traffic, however, you won’t have to create a disorganized and illogical text, with the sole aim of writing many words.
You also need to do careful keyword research , use the most relevant keywords, add links, optimize the URL and so on.
All the best practices to optimize an article from an SEO perspective can be found in my article on SEO Copywriting .
We have seen that there is no universally acceptable length but content should have the right length to:
CompleteRespond to search intent
your niche
the topic it deals with .
Let me give you some examples to better explain the concept.
An article on “How to make a winter garden” of only 500 words, in my opinion does not provide enough information to fulfill the promise given by the title.
On the other hand, in an article on “3 effective ways to remove a wine machine” you certainly cannot write 2,000 words but it must be short and straight to the point.
So how to know what is the right length for the article we have to write ?
There are several ways to do this.
The easiest and fastest way is to search SMS List through Semrush , my favorite SEO tool. If you haven’t already done so, create a free account and activate the 7-day trial (essential for doing this research).
Don’t worry: at the end of the 7 days, if you don’t buy a plan, you can still continue to use Semrush for free but you will no longer have access to this advanced function that we need now.
But let’s see how to know how many words we have to go around. Login to your Semrush account and in the left menu, select On Page & Tech SEO > SEO content template .
SEO content template semrush
Now type the keyword you want to use for your article and click on Create SEO Template .
