He understands that treating people with respect is the best way to get their attention .” Seth Godin Sending out messages in the desire to increase sales, without first nurturing a valuable relationship with the lead , is as inefficient as asking someone to marry you on the first date. Do you agree? On the other hand, when messages are well plann and contextualiz to the moment in the purchasing journey your potential customer is in, Marketing Automation can make your brand highly desir, as it will be.
Messages to the people who want to
Generating more leads (and better quality); Communicating according to the interests of each lead/customer segmentation; Increasing their engagement through personaliz actions; Leading leads through the purchasing journey (until they convert into customers); Retaining and retaining them after the first sale. this visitor becomes a lead (a known new data contact) and begins to be part of the list of potential customers for your customer service solution , also receiving a flow of emails with other content and materials relat to the topic — all automat.
To deliver early, personaliz and relevant
Guilherme de Bortoli, CEO of Orgânica“ Selling to a potential customer is a journey in which, with each step of trust advanc, we gain permission to be part of their life .” Guilherme de Bortoli CEO – Organic Digital What is the relationship between Marketing Automation and Inbound Marketing? How Inbound Marketing relies on the exchange of valuable content for the permission to communicate directly with the potential customer — opening doors to nurturing a relationship and, in the future, sending commercial proposals —, a practice in Marketing Automation (which is not always us ) is to SMS List create email and WhatsApp message flows bas on the lead’s actions.