Writing great ad copy isn’t easy. In fact. You may want to bring a professional copywriter on board to help you. Especially if you suspect that your ad copy may be one of the things keeping you from getting the results you want. If you ne (or want) to write it yourself. Though. You’ll want to follow some copywriting best practices. Three best practices for writing ad copy 1: focus on what your prospect wants what does your customer want to accomplish (or avoid)? Focus on this when writing your ad copy. Here’s an example.
Going with the best variation
From digital marketing institute google’s announcement: the Europe Email List title ties in to what potential digital marketing institute clients want (“100% online certification”). And the description emphasizes what students might get (a pay raise and/or promotion). As well as focusing on benefit of learning “from the comfort of your own home.” 2: try splitting your ad copy as attractive as you think your ad copy is. There’s only one way to know for sure if it’s working as well as it should: by running split tests. This means having more than one version of your ad. With different wording.
Going with the best variation
For example. The digital marketing institute could potentially test their ad with three different headlines: seo courses | 100% online certification (the original title. Call “check” for the test) seo courses | qualify in weeks (variant a) seo master SMS List from your home (variant b) it may be the case that the check is the more effective headline. Or variant a or b may show a better conversion rate . By split testing. Going with the best variation. And then making new changes. You can create ad copy that maximizes conversions. 3: write different copy for different groups where possible.
