Snov io data shows that in , the roi of email marketing will be 4, that is, every investing us dollar, the expected return can reach 4 us dollars. Therefore, sellers don’t have to worry too much. Overall, email marketing is still an indispensable part of the sales funnel during the peak season. Sending emails every day but no conversions! These points are crucial with the explosion of promotional information, it is no exaggeration to say that a user is stared at by hundreds of sellers all the time, including many direct competitors.
Grasp the correct marketing time and frequency
At present, when sellers use email marketing and promotion, there is a common pain point of difficulty in conversion. Some sellers even complained that they did not convert after sending Iraq Email List emails every day. The main reasons are as follows: first , purchasing and collecting email addresses from outside leads to a poor first impression and makes it difficult to carry out product marketing second , they do not pay attention to overseas email channels and platform rules third , the design of the email content is not careful enough, including title, content, pictures, etc. How to increase the click-through rate (ctr) before conversion is the key. Based on this, the following optimization methods are shared with you.
Use an attractive subject and add an email summary
The subject should be concise and clear. It is recommended that sellers write discounts directly in the subject line, such as off for a limited time at the same time, a short email summary will also attract SMS List subscribers to open the email. . Segment the email sending list and push it in the form of a/b test emails. Segmenting the target audience is the basis for creating personalized email marketing campaigns, which can greatly increase email click-through rates. It is recommended to conduct different tests on email content to obtain the best promotional content results.