Push vs. Pull Marketing: Key Differences

Looking to learn the difference between push and pull marketing and when to use them? You’re in right place. In this guide, you’ll learn some examples of push and pull marketing, which is more effective, and how you can combine both strategies together for your business. What is pull marketing? Pull marketing is a Push vs. Pull marketing strategy that focuses on helping your target customers to discover your brand, products, and services. Pull marketing examples Here are three examples of pull marketing.

Search engine optimization

Customers turn to Google whenever they’re looking for answers to a question or solutions to a problem. While searching, they’ll discover brands, products, and services. You can executive data appear for these queries if you optimize your website and its web pages for search engines. This process is known as SEO. Broadly speaking, SEO involves: Discovering the words and phrases your customers use to describe the problems your product solves and find your brand (or products similar to your brand.) Optimizing your website and its webpages to stand a higher chance of ranking for these keywords. Getting people to link to your pages, either by building them or earning them organically.

Customers who like

Your product will tell their friends and family. And research from Nielsen shows that 83% of people trust such recommendations. While getting word-of-mouth is SMS List mostly out of your control, you can attempt to influence or encourage your customers to spread the word. Push vs. Pull Generally, this means creating a great product, building a likable and well-respected brand, providing amazing customer support, and regularly engaging with your customers. The offline version of cold outreach. Instead of an email, marketers send physical mail to physical addresses in order to introduce a new product or offering. While this usually means a simple envelope, other variations like lumpy mails (i.e., mails that are not flat) and mails with actual money have also been sent to grab attention and prevent the mail from being thrown away.

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